Getting people to read your blog means that you need to make friends with other similarly-themed blogs and exchange links. Be generous in setting up your blogroll, and also with linking to other blogs’ posts in your own posts.
If you are familiar with HTML and want to fine-tune posts with the formatting code, you can click on the right-hand tab on the posting box to view the code vs. the visual editor.
Make sure people can click on your RSS feed from your blog, either as a button, a widget or a menu option!
Develop and stick to a regular posting schedule, even if “regular” is just once a week. Readers follow blogs much like they subscribe to anything else, and a blog that updates very erratically or extremely rarely is one that is dropped quickly from the public eye.
WAAAGH! A Warhammer Online Blog